What is Search Engine Optimisation?

When the topic of SEO arises a lot of people don’t really know what it entails or what it actually is. We’ll we thought it would be wise to clear up the myths, assumptions and generally explain what search engine optimisation actually all about. We will be going over a few things in this informative blog post all explaining what each stage of a search engine marketing, SEM campaign is about and how you get different results depending on your domain age and business niche. Welcome to the easy to follow guide to SEO basics.

What is The First Step to Successful SEO? 

Unfortunately with all the hustle and bustle of everyday life, we can’t be educated about every aspect of marketing. Given that if you are investing 1000’s of dollars into your business if there is anything you should be asking for straight away is keyword research. Keywords are words or combinations of words that have Google search volume meaning people are searching for those words on search results (aka Googles, Yahoos, Bings & Duckduckgos) to name a few. Let me repeat that again in a successful search engine marketing the first step is keyword research.

Make Sure Your Content is On Point

The next step you would think is obvious, but so many people make this mistake. Making sure the types of content being created is top quality and related to the actual topic of the keyword you are looking to be ranking for search queries. Now if your thinking two hundred measly words per page on your site are enough I have some bad news for you. Always make sure your bringing value and quality when you are posting content on your website. Having at least the same if not more content then your competition is always recommended.

Adding a quick link to your website on social media is also a great way of getting that content out there. As any search engine optimizer will tell you social media has become an integral part of everyday life and moving with the changes is always a great way of expanding your client base as well as doing some quick link building. When it comes to the meta tag & heading tags don’t go the lazy route of copy-pasting and creating SEO issues. Write something related to the topic and your business so people seeing your website on the search results will know what they are clicking into. 

Website & URL Structure and Size Of Your Site Counts

Now there is a lot of things to go over but we won’t be going so in-depth as to explain how HTML code could be effecting or used to rank sites. We will, however, be sharing what information architecture is and why you should be asking your SEO experts to implement this as well as URL structure and XML sitemap. Getting started with IA (information architecture) this is the practice of making sure your pages and posts are clearly labeled. Making the usability of your website and categories, tags clearly identifiable as well as using schema markup internal linking and related anchor text to make the user experience even better. As you can see the first few steps really don’t require many SEO tools at all.

Now URL structure is the next step using customized URL’s is necessary you need to make sure people can clearly see what each of your pages and post are all about. Generally, we recommend a highly keyword targeted structure for pages and related information for blog posts. An XML sitemap, on the other hand, is directly for search engines and shows bots crawling/indexing your website what pages and posts you would like to be indexed and shown on the results page.

Connecting The Google Search Console & Web Analytics

Ranking on Google and other search engines is a great thing for your business and site ranks but how do you know if you are making any progress or if you are getting any ROI. Connecting your site to your to web analytics is fairly simple it generally involved just adding a snippet into your website code showing Google that the domain is yours. Following the webmaster guidelines will ensure your website is able to be found, indexed and ranked on Google. Link building is also an integral part of SEO but this is generally left to the professionals so I won’t go into the details too much. Backlinks are links on other websites linking directly to your website. These links can be directories, industry leaders, related blogs, forums and review websites to name a few.

What is SEO in Simple Words?

With our starter guide, you can easily see what each aspect of SEO entails but we will be finishing this blog post by quickly recapping on what SEO is. Search engine optimisation is the practice of tweaking certain aspects both on-page and off-page in order for your website to rank. If you are looking to do some SEM yourself and need additional resources to have a look at check out Search Engine Land, MOZ, Neil Patel or SEMrush.

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