This is the most common question we as SEO’s get how long till my website ranks for X-keyword? And the most common reply is it depends. and I’m not saying to be cool or stuck up. It’s just the way SEO goes. It all depends on your current website orientation, niche, backlink profile, URL structure, content, site speed just to name a few. I have just listed about 2% of what goes into SEO and factors that dictate the timeline and budget.
For example, you have might have a website where all you want to rank for is your brand name or your actual name. This might be of interest if your a lawyer or real estate agent. Another cause may be is ranking for a number of keywords related to your service or product. And finally, we have an online store where each and every product you have has to be optimized and ranked. As you can see there are a number of factors even before we get to the actual SEO or competition or current state of your website.
SEO requires a lot of research and having the right expert can make all the difference in the long run. As along with that research large scale planning is required of site architecture and structure. Making sure the right URLs have been made into canonical all require experience and knowledge.
The Truth About Optimisation
It’s not that I want to put you off search engine optimisation, I’m just telling you how it is. Don’t get me wrong SEO is a great way to bring organic traffic to your website that is directly targeted to your buyer’s market. It’s not a short term fix its a long term investment. With PPC, AdWords or Social Media marketing you might see the results instantly. But once you stop paying the results also stop. This is the major difference between SEO & PPC with optimisation you get long-lasting results that snowball, in the long run. The great thing is even once you stop your SEO campaign. Chances are all major fixes that have already been made and your ranking or on the way to ranking. Given that you have chosen the right expert that is.
Eventually, your site will gain some momentum and authority which will help you rank for more keywords as well as higher for your current keywords. Having a quality specialised search engine optimisation expert is key to successful website ranks. When it comes to having long-lasting results you want to keep your content up to date with the latest industry insights and knowledge. Website rankings are just about building enough backlinks they are about having a good user experience for your visitor. Providing correct and easy to understand information based on your niche.
How to go About Evaluating an SEO’s Skills
But how do you know if the SEO you hired is the real deal? Well for starters you should check if your expert knows about schema markup, URL structure and how to do keyword research. These are some of the basic things your SEO should know but what if you want an expert. Well, they should know how to make changes on WordPress as well as cPanel. They should know how to guide writers to write outstanding content that the readers of your blog/website will love! They should always be looking to improve website usability, speed, and engagement. And finally, they have to put your business and its visitor’s number one. After all your website is your online shop, office or real estate and anyone visiting should find buying or ordering your product/service an enjoyable one.